Choosing an SEO or GEO agency
How to choose an SEO or GEO agency without falling for unrealistic promises
If someone guarantees ChatGPT will recommend you, be skeptical. These are the questions to ask before you hire.
Red flags
Guaranteed rankings or citations, methods they won't explain, reports with no baseline, and results without sources you can check.
What to get in writing
The engines, questions, competitors, languages and markets being analyzed; deliverables; who implements what; price and cancellation terms.
Start with low risk
An audit with a defined scope lets you see how someone works before committing to a long project.
Frequently asked questions
Is it normal for an agency to guarantee ChatGPT placement?
No. Nobody controls a model's answers. What you can demand is verifiable measurement and concrete actions.
How do I tell if the work paid off?
By comparing against a baseline with the same questions and engines and, if you can, against business results like leads, calls or sales.